Darklight Interactive

Welcome to Darklight Interactive!

"But what does it... DO?"

We create gaming experiences. We create "alternate reality games" that challenge our audience to become a part of the story. Using the latest in online media services we reach out to a limitless audience and bring them into our world, allowing them to interact with the story and change the game in real time.

"Alternate reality games", "alternate reality experiences" and "viral marketing campaigns" (Wikipedia links) are new buzzwords that are becoming more and more prominent in modern day advertising and marketing. The more corporations realize that the power of the Internet and other media outlets can be used to indirectly promote a product to a much larger audience, the more the world of alternate reality will become mainstream.

"Alternate reality" games and experiences differ from traditional advertising and marketing in that they invite the audience in and give them an active role in the campaign. They are no longer a casual observer, someone on the sidelines watching things unfold beyond their control; they are directly involved, a part of the story, and have the power to directly influence the game during its execution.

We create gaming environments. We are also creating the latest in online blogging, "Brain Clouds", which is being specifically designed for use in the development and execution of alternate reality experiences and viral marketing.

We create... anything! We are software developers with over twenty years experience in software development and over ten years experience in advertising and marketing technologies. We are actively creating new standalone and web-based application for use in a variety of alternate reality campaigns. We are also capable of doing personallized software development and design of custom applications.

Contact Us for more information.